A constant search for the most sustainable option that does as little harm to the planet as possible
What we do for the planet
It’s very clear that we as humanity haven’t been taking good care of our planet with big consequences like global warming, soil erosion and depletion of our earth’s natural resources.
As a business we are very aware of the impact we have on the planet and we see it as our obligation to take an active approach to minimize this as much as we can. We do that by running a 100% plant based business, sustainable sourcing, smart waste management and using disposables made from plastic-free compostable materials.
One of the best things we can do for the planet is eating less meat and animal products. Apart from the awful conditions the vast majority of animals for consumption are raised in and the fact that we don’t need to eat this much animal products to be healthy and strong, animal agriculture is also one of the biggest contributions to carbon emissions, deforestation and soil erosion. Huge amounts of rainforest are cut down for soy and grain production to feed livestock and especially cows excrete lots of methane in the air.
Our belief is that a plant based diet can be one of the best diets for your health if done correctly and if we all choose more often for plant based food the food related carbon emissions would drop by a huge amount. We want to show that plant based food can be healthy, sustainable and delicious.
Organic and sustainable are often use interchangeable, but they don’t necessarily mean the same thing. Sustainability comes down to efficient water, land, energy and resource usage and looks at lowering emissions, while organic farming is governed by strict rules about using man-made fertilizers, pesticides and genetically modified organisms.
While organic farming can also be sustainable, in many cases conventional agriculture is more efficient in terms of land, water, energy and resource usage. Organic farming also says nothing about the use of fossil energy sources and carbon emissions.
Our aim is to have the balance our impact on the planet and the quality of the ingredients we use.Therefore we make individual choices on each of our ingredients how and where we source. We base the decision of buying organic based on pesticide residue found in the final product. Therefore we source berries and leafy greens organic for example.The rest of our produce we source locally if that is the most sustainable option. For example tomatoes that are grown in Spain by using the sun are preferred over tomatoes grown in greenhouses in the Netherlands as the emissions of transport are less than the emissions of the greenhouse productions.
smart waste managment
We try to avoid waste as much as possible. We do this by cooking from scratch daily, ordering in bulk which saves packaging material, monitoring our procurement and waste digitally and work with partners who reuse and recycle our waste into new products and materials.
Everyday we cook from scratch using whole ingredients. We cut and process everything ourselves so we save packaging material as whole foods don’t need to be packed and ask our suppliers to use as little packaging as possible. By cooking daily we ensure food is not going to waste and we don’t have to throw any food away. Our current food waste percentage is below 1%.
Our nuts, grains and seeds come in 25kg boxes directly from the supplier and are therefore not individually packed, but packed in carton boxes. We split our waste in food waste, glass, tin, paper and plastic.
Much of the waste we throw away on a daily basis can be used as a resource to create new products. The city of Amsterdam burns most of what we throw away on the edge of the city and all those resources go to waste. We partnered up with a company that has a network of waste processing companies that reuse and recycle our waste into new products. We are a big believer of the 3R’s. Reduce, reuse and recycle.
plastic free packaging
Plastic is one of the harmful chemicals ending up in the soil and oceans, destroying our planet. Only 9% of the world’s plastic is recycled – most plastics are not biodegradable and typically take more than 400 years to degrade. Single use plastics are the worst offenders and include plastic bags, food packaging and straws. We do not use any single use plastic for this reason – but we do need to package our food.
Our smoothie cups, breakfast cups and coffee lids are made from poly-lactic acid (PLA) which is made from bio sources like sugarcane and cornstarch. This material is not compostable in the current installations and is therefore filtered from food waste and burned separately, this material however does degrade when it ends up in nature and is not made from plastic, thus is a better alternative when looking at carbon emissions.
Our bags, coffee cups and food boxes are made from kraft paper which is made from FSC-wood. The food boxes have a thin layer of PLA to prevent leaking. These packaging can be broken down organically and can be recycled. Finally we use straws made from wood fiber which are eco-friendly and circular by design.However these solutions are not perfect by any means, they are the best we can find at the moment. When sourcing drinks we opt for material packed in tin cans or glass, both materials that can be recycled infinitely.